Strauss was a French anthropologist who lived in the early 1900's. He believed that the way we understand certain words depends not so much on any meaning they themselves directly contain, but by our understanding of the difference between 'binary opposites'.
Our understanding of the word "villain" depends on the difference between that word and the opposing word "hero". Within the media field, binary oppositions are used very frequently in films and music videos such as fall out boys centuries , this shows the band fighting evil , they are portrayed using colour and props , dark clothing for evil and light colour for good.
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